PDN‘s PhotoPlus Expo kicks off tomorrow at the Javits Center in New York. Will you be there? We already know which of the many seminars will be our favorites:
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VINCENT LAFORET
Cinematography with a DSLR (sponsored by Canon)
Thursday, 8:45 to 11:45 AM
Click on the image to access a video of Vincent Laforet explaining the gear he uses on HDDSLR productions.
Description: In this three-hour seminar, Vincent Laforet will outline some of the most common challenges still photographers are likely to face as they make their transition into cinematography. This presentation will focus mostly on using the new breed of digital SLRs to capture video, and the technical advantages and hurdles they present when compared to other devices such as the RED camera and other traditional camcorders. In addition, during a live shoot segment with the participation of a few lucky attendees, Laforet will demonstrate many of the DSLR accessories available to achieve professional results on larger productions. The post process workflow, including video conversion, basic editing and grading will also be demonstrated.
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LIZ VON HOENE
Creating My Own Path: My Journey as a Commercial Photographer
Thursday, 1:15 to 3:15 PM
Photo by Liz Von Hoene for Chanel.
Description: Advertising photographer Liz Von Hoene traveled down an unconventional path that eventually led to the super successful advertising career she enjoys today. Join her as she engages audience members with her work and the progression of her style over the years as it leads up to current day, where she likes to bring magic and whimsy to every shoot to create a sophistication that is stylized but not stiff. Von Hoene will also share her unique success in three diverse commercial markets, working with a range of clients that include top beauty brands to fashion advertising to a special assemblage of clients that have nothing do with fashion or beauty. Discover how to market different portfolios, where each book represents a variety of content yet all contain your signature style and approach. Von Hoene will also discuss how she sells her vision to an agency once she is invited to bid on a project and will walk the audience through a few creative “treatments” for specific jobs. She will also share her newest adventures in making “moving” pictures and ensuring that the content and style of the moving imagery matches that same nature of the print portion of a job.
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LAUREN GREENFIELD
The Documentary Hybrid in Photography + Filmmaking (sponsored by Canon)
Thursday, 3:45 to 5:45 PM
Description: As the future of print remains in question and the online presence of magazines and newspapers becomes more important, photographers need to consider how to harness new media, video and audio to enhance their photographic work and creative vision. Lauren Greenfield will lecture about her long-term documentary projects and her progression into film for creative impact and educational reach. In that context, she will show her evolution as a documentarian working within the varied platforms of documentary filmmaking, commercial directing, and multimedia producing, as well as the traditional but diversified outlets of magazines, books and museums. Greenfield will discuss the making of her commercials, documentary films and multimedia work; the relationship between her films (THIN and Kids + Money) and her photography, as well as how video and multimedia can deepen the narrative and provide access to a wider audience and a broader spectrum of commercial clients. She will also discuss the synergy of video and still cameras and the technical crossover possible with both. A presentation of Greenfield’s work in film, photography and multimedia will be followed by a Q&A.
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ART STREIBER
The Big Picture: Editorial Photography Behind the Scenes (sponsored by DigitalFusion)
Friday, 8:45 to 11:45 AM
Seth Rogen. Photo by Art Streiber for Vanity Fair.
Description: Join Art Streiber as he pulls back the curtain on his published images and discusses every facet of editorial production: getting the assignment; negotiating your way through the creative process; hammering out the details of pre-production; on-set digital practices and the online editing process; the people skills needed to deal with the crew and the talent; and the importance of custom printing, color correction and post-production to get the final look you want with digital delivery. Finished images will be shown, as published in Time, Entertainment Weekly and Vanity Fair, and behind-the-scenes photos will reveal how the shoots came together.
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TOM MASON & EMILY VICKERS
Production Values: The Good Bones of a Great Shoot
UPDATED: Friday, 1:15 to 3:15 THIS SEMINAR HAS BEEN CANCELED
Mason Vickers Productions and Stockland Martel go back a long way, and we were looking forward to attending their PhotoPlus seminar—but unfortunately they had to cancel their appearance. They extend their sincerest apologies to those who signed up to attend.
But…Tom Mason and Emily Vickers have promised to contribute a blog post about their longtime collaboration with Stockland Martel. Check back soon for the inside story from two of our favorite producers.
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Download the complete PhotoPlus schedule.
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